In a flurry of activity in the past few days we acquired groupcard.com, changed the code to reflect the new URL, and then went ahead and did our first ever press release... just in time for Mothers' day. Everything seems to have gone off well (fingers crossed).
"Why the SquidNote name in the first place?"
It was roughly one year ago today that I began roaming the halls at business school interrogating my friends about possible names for my crazy greeting card idea. My process end ed up pretty straight forward:
1) accost an unwitting friend
2) mention three names
3) wait a day, and see what they remember
In this "recollection contest" SquidNote won by a mile.
"So what went wrong with the name"?
It's true, our cephalopod had many admirers, but in the end, he lost out on some key factors.
1) it was distracting... the "why SquidNote" question wasted 3 minutes from every discussion
2) we couldn't rally around it... for some reason, it never excited us.
3) in didn't help the brand... in public polls, the name "SquidNote" lost by a mile in terms of trust, energy, and friendliness.
To be clear, groupcard.com was more than a domain. There actually was a bare-bones collaborative greeting system running there. The technology was vintage (created back in 2001 we think), but we discovered that the 'ol site actually had a loyal community of users! We warmly welcome those users (Hi Diana!) to "the new GroupCard", and we thank Pam (groupcard.com's former owner) and Kurt at zoomwebhosting for kindly helping us with the transition.
"So, what's next?"
We're excited and committed to our new brand. Rich, our CCO (Chief Creative Officer) has a ton of tricks up his sleeve that will bring GroupCard to life. Stay tuned....
